artist The Apollo Effect

"3 or 4 years ago we tried to hide our emotions, keep our spiritual slang in check, but now we just wear our hearts like a badge, on our collective sleeve, so to speak. Our passion has become transparent".

Formed in Toronto on a stormy winter’s night in 2005, the band didn’t totally evolve until the fortunate collision of three East Coast souls. Though founded by New Brunswick native singer/songwriter Brent Lunney, it wasn’t until a couple years after the initial creation of The Apollo Effect when guitarist Shawn Van de Sande arrived from Nova Scotia that the evolutionary process of the band began. Two years later another New Brunswick native, bassist Jason Harvey appeared and the heart of the group was established.

In September 2007, The Apollo Effect defeated over of 400 other acts from across Canada to win The Great Canadian Band Challenge. In August 2008 the band were finalists in 97.7 HTZ FM Rock Search, an annual event that helped launch the careers of previous finalists The Trews and Finger Eleven; and their much talked about showcase performance at 2009’s East Coast Music Awards ignited a buzz for this U.K. influenced band.

On July 1 2008 the album Antisocial Disorder was released on iTunes. The single The Bomb which was featured on Muchmusic Axs and The Wedge, along with several radio stations across the country. The album was produced by the band with some help from Canada’s pioneering new wave leader Gord Deppe of The Spoons as well as Canadian Idol Music Director and one of Canada’s hottest Producers Mike Borkosky (Ill Scarlet, The Reason and Low Level Flight)