http://www.youtube.com/watch?v=Whv1tLqKZig
I’m going to try and write a weekly post about a ‘localish’ band
that I enjoy that I think you should also enjoy. First up is
Ottawa/Montreal area band Hollerado, whom most of you are probably
already familiar with.
When Ulysses first started, Menno messaged us on the ol’ myspace and
told me they were playing a show down the street from where Jeff and I
were living in Guelph. My financial state was fairly dire at the time
and I (foolishly) asked if he could get me on guest list. When I got to
the show there were only about five people there and I felt like a
massive d-bag. I’ve seen them play in front of five people and I’ve
seen them play in front of 300 people and their performance was
virtually the same, this is because they have the best attitudes of any
band I’ve ever seen in my 25 years on this planet. They make you feel
like you’re wanted and that you’re included in their music, and I think
inclusion is something that we all look for in finding new music, we
need it to relate to us in some way - this is way harder to achieve
then one might think.
Musically they’ve been compared to Blue Album Weezer, I don’t think
they sound much like Weezer (their Southern Souls song is fairly
Weezer-esque though), but I think they make people feel the way they
did growing up and listening to Weezer, and that my friends, is some
powerful shit. Their music is incredibly hooky but has so much
character and personality to it that sounds nothing like any bands
you’ve heard of but reminds you of a million bands you know. The way
they ‘market’ Hollerado is probably the part I like the most, from the
literal ‘Record In A Bag’, to their recent ‘fake interview ad’ in
Exclaim, to their new video for ‘Americanarama’ (posted above) which is
probably the best video I’ve seen in a long, long time. Everything is
so fresh with them, and I can’t help but be envious of the ingenuity
and originality they’ve been showing. I keep thinking they can’t out do
what they just did, but they always do, especially with that new music
video.
Good things will keep happening to this band, because they are
either the nicest, sweetest people in the world, or they are just very
good actors. They’ve already won 250k, they gave their old van away to
a lucky band, won a casby, and most recently had their friends and fans
paint their van for them. Please, do yourself a favor and check this
band out, if you’re in Toronto you should go see them play the
Horseshoe next Saturday with Free Energy and our friends The Reason.
www.myspace.com/hollerado
- Peter