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Dear Radio 2 fans,

We want to take a moment to give you an update on our plan to introduce limited advertising on CBC Radio 2, which begins this week. This follows the CRTC’s approval of up to four minutes of advertising per hour as part of our recent broadcast licence renewal.

CBC/Radio-Canada made the request to add advertisements on Radio 2 and Espace musique this past spring in order to address a significant revenue gap that resulted from cuts to our funding, as well as other financial pressures that the Corporation faces. The revenue from advertising has allowed us to avoid more significant cuts to programming and the services we offer. If you would like to read more about the licence renewal process, you may visit our corporate site here.

Including ads on Radio 2 was never an easy decision. Radio 2 gives Canadians a unique listening experience with its distinct format that doesn’t exist anywhere else on the radio dial. That won’t change. There has also been some speculation that advertising on Radio 2 is a first step towards ads on Radio One – and this isn’t the case. We aren’t considering introducing ads on Radio One now or anytime in the future.

Introducing advertising on Radio 2 will not change the music or programming on Radio 2 in any way. We will continue to be the place where you can discover great Canadian music across genres. And we’ve put a lot of thought into how to integrate advertising in the least disruptive way.

The listener and the listening experience has always been our primary focus and if you listen to Radio 2 today, you’ll notice that we’re doing a test run with promos. Starting tomorrow and over the next few weeks, we’ll gradually introduce advertisements.

Thanks for continuing to listen to CBC Radio 2.

Sincerely,

Chris Boyce,
Executive Director, CBC Radio and Audio

Mark Steinmetz,
Director of Music Programming

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Why ads on Radio 2?

Dear Radio 2 fans, We want to take a moment to give you an update on our plan to introduce limited a…

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Derek Lindner
#1 posted by
Derek Lindner
on Sep 30, 2013

I'll be missing alot of great beginnings of music.

Derek Lindner
#2 posted by
Derek Lindner
on Sep 30, 2013

I'll be voting with my wrist, left, then right setting a 4 min egg timer.

Lennidd
#3 posted by
Lennidd
on Sep 30, 2013

After listening to CBC and Radio-Canada since I arrived thirty-six years ago, gradually becoming less and less impressed with the content over the last five years or so: the bland nothingness of Espace Musique and Radio Two, this is the final straw. It was nice while it lasted but you have finally made yourselves an example of how to make your once loyal listeners accept privatization without a murmur!

erikacoustik
#4 posted by
erikacoustik
on Oct 01, 2013

This is intolerable and inexcusable.  I would prefer that shows be cut than ads be added.  I would prefer 2 hours of dead air every day to advertisements filling my brain with needs that I didn't have before, causing new compulsions and mind pollution.  

CBC Radio 2 was the radio station I turned to when I wanted a place free from mind pollution.  I saw Radio 2 as sacred.  Now Radio 2 bears no difference in my mind from the other 35 radio stations that play classical and popular music by Canadian artists.  

I used to be an ardent supporter of the CBC Radio 2, always converting my friends and the Signal with Laurie Brown even became my girlfriend and my favourite show.  But now, I can't in good conscience support the CBC.  I won't be spending late nights driving home, and peace seeping into my mind only to have it disturbed by On-Star's fear mongering, telling us why we should all buy their product.  I won't be late to school, soothed by classical music of tempo, only to have them blab to me about how some pious business helping children.  I will not be propagated to against my will.  I won't I won't be listening anymore and I will be doing my best to de-convert my friends.  

If you're going to allow ads, we may as well privatize the whole corporation.  I don't know why my taxes are being spent so that I can listen to corporations tell me to buy stuff.

This is the end.  I'll find some little university radio station and I will bid you farewell.

CBCSELLSOUT
#5 posted by
CBCSELLSOUT
on Oct 02, 2013

I was disappointed in my federal party for this decision to cut back funding years ago but as this is only a "sometimes" democracy there is little I can do other than sign the petitions and donate.

The fact that you even asked the CRTC AND they approved it is so seedy. What you have done behind closed doors is so disconnected from the people that create all of your opportunities (the public) it is enough to drive a man to satellite. I'm not paying to listen to commercials there. With CBCradio2 having commercials I am paying to listen to commercials. How can that be approved?

When I was young, there was a great radio station that started up and had very little commercials. As it got more popular it increased its commercial content (a common model). That radio station is long gone. And I feel this idea to have ads on radio 2 is, as Hitchcock would say, stillborn. 

What really gets me is that there are so many other options to engage with before going to ads (one is below out of anger)! You appear to be so spineless in this major change to a publicly funded program that your Host's and your employees just took this. Your employer makes cuts? Then take a salary reduction (worst case)! Everyone has been in this situation. Deal with it. Don't undermine one of the fundamental aspects of PUBLIC radio! Once you go down this path you can never go back. And I probably won't either. 

Morley Bolero
#6 posted by
Morley Bolero
on Oct 02, 2013

Very disappointing decision. Death knell.

Allanmac
#7 posted by
Allanmac
on Oct 02, 2013

Hopefully they are not typical loud, over the top, annoying radio ads. It can be done with some class.

The Smiths
#8 posted by
The Smiths
on Oct 02, 2013

I wholeheartedly disagree with this decision.  Radio Two's announcement that "It's all about the music" isn't so true anymore, eh?  In any case, I hope you will at least place the ads right before & after the news to avoid disrupting the announcers who work so hard on their shows.  If that isn't the case, I'll just vote with my pointy finger and become a dedicated surfer.  Significant revenue gap?  I know you're a business, but the tides are changing - sometimes making money isn't the most important thing in life.

baldchewy
#9 posted by
baldchewy
on Oct 02, 2013

Ads are a deal breaker, end of sentence. I have listened to radio 2 for 20 years. It was a heaven from the media vulture. Now I have to hear about Participaction. Why do you think I stopped watching cbc TV.

 

baldchewy
#10 posted by
baldchewy
on Oct 02, 2013

To the D.J.'s! You are the best in the country.

To the government? You are making the D.J.'s look horrible.

 

ronchalmers
#11 posted by
ronchalmers
on Oct 02, 2013

Seems reasonable.

Every notice how the government always gets blasted for spending too much money, but when they make any sort of cut to anything, they get blasted from a different direction? Ever notice how when anything ever changes, a bunch of self-righteous people get behind their keyboards and start spewing spite and making rash decisions?

Sounds like CBC did what they had to do. Rock on. I'll take the commercial breaks as an opportunity to rest from the awesomeness.

long-time listener
#12 posted by
long-time listener
on Oct 02, 2013

So, so disappointed in CBC. As our PUBLIC broadcaster and one of the few places on the dial that still feels Canadian, it was heartbreaking to hear an ad for General Motors last evening. Ugh. Is there no refuge from commercial advertising, and particularly American advertising?

Mark Steinmetz
#13 posted by
Mark Steinmetz
on Oct 02, 2013

Thank you all for sharing your passionate feedback.  Adding commercials to CBC Radio 2 has been a very difficult decision.  

Let me first respond to what erikacoustik posted - and what some others have told me over the past few days: that it would be preferable to cut shows rather than to add commercials.  As many of you know, there have been many cuts to our music programming over the years.  Each cut, each decision we make, is based on how we can maintain servicing Canadian music fans, and promoting a wide range of music across many genres.  As Chris and I mentioned in our last note, we faced a huge gap in our finances - we couldn't maintain Radio 2 as we know it without finding an additional revenue source.  Last spring we asked groups of listeners whether they were open to adding commercials rather than cutting service.  With great reluctance, most said yes.  I'm reluctant too, but I believe strongly - as our hosts and production staff do - that Radio 2 needs to continue reflecting musical diversity, and maintaining a service that allows for music discovery. It's in our DNA. It's what continues to separate CBC Radio 2 from the other music stations out there - despite the commercials.   Adding commercials won't stop this mission.

To Allanmac & The Smiths: yes, we will do everything to incorporate the commercials in a seamless manner, introducing them slowly over time.  For those of you who don't know, our commercial limit is set at 4-minutes per hour.

Again, I want to thank you all for taking the time to post your thoughts and concerns.  I'm hoping you will stick through it with us and continue to enjoy the great music and shows our hosts and producers program for you day-in, day-out.

Sincerely,

Mark Steinmetz, Director of Music Programming.

 

  

frankwork
#14 posted by
frankwork
on Oct 02, 2013

I understand the revenue issue but this really worries me.  The ads you are running are not as offensive as those on commercial FM - yet.  But I sure notice them.  Your playlists are already getting pretty repetitive (if I hear Mumford and Sons one more time i am going to scream).  You need to think about your identity.

soulharmony
#15 posted by
soulharmony
on Oct 02, 2013

Dear Mr. Steinmetz,

In a world without any ambition of uncovering and uplifting our spirit the CBC decision can be rationalized. However someone in this world has to fight for providing avenues to our human essence. And that fight could start with you. How much classical music is there available in a format that does not invade the listeners' minds with anything intrusive reminding them of the for-profit, finance obsessed world in which we all have to live. The ad-free classical program of CBC Radio 2 was one of the very few public "spaces" that allowed someone to focus just on the spirit. It may be argued that even in the old format news should have be taken out to avoid the repetitive return to the intrusive negativity of the contemporary style of reporting. However, now more insult has been added to the injury. Some may suggest that we can always go to the web streams, but that is not much different from us just setting up playlists from the music we have. What makes the difference though is the very high quality of your presenters and producers and the presence they have and the quality they bring to the program. I can imagine their frustration.

Why not leave ads only on CBC TV (it is polluted anyway) and CBC radio 1, why taint CBC radio 2? Please do fight for something that does good to the human soul by minimizing the dispiriting ugliness of the for-profit attitudes of our world! Instead of a stellar program we are being reminded now even more about the pervasiveness of our commercial, materialistic-minded world.

Mr. Steinmetz, please seize the opportunity of preserving something good and become a hero! Is it too late?

Sassparilla
#16 posted by
Sassparilla
on Oct 02, 2013

All the above notwithstanding, I strongly object.  CBC is a national radio station, and it has been -- and should continue to be -- fully supported by the government, ie all Canadians. 

The good news, though, is that for the moment, we have an alternative:  Radio 1!

Elizabeth Jane
#17 posted by
Elizabeth Jane
on Oct 02, 2013

This makes me angry but mostly it makes me sad. It is polluting something I considered a safe haven from the onslaught of commercialism that has taken over my world, comparable to ads in bathroom stalls. 

What happens when a commercial is running before or after a news story that shows the company behind the ad in a bad light? Will a revenue source dictate the news CBC reports? Will it be reported on CBC 1 but not CBC 2? Somehow I don't think so. And I'm back to angry again. 

Please, no Don Cherry/Hockey commercials, not every Canadian appreciates them. 

Mark Steinmetz
#18 posted by
Mark Steinmetz
on Oct 02, 2013

Thank you again for your posts.

Dear Sassparilla, and this would also speak to soulharmony, the CBC is not fully supported (funded 100%) by the government.  A huge part of our funding is driven by ads on TV, as well as other revenue streams - in fact, roughly 60% of funding comes from the government and 40% from other sources.  

All parts of CBC, including radio, are funded through this mix of the government appropriation and other sources (commercials, international program sales, etc.). There are a myriad of factors that add to the corporation's financial pressures apart from the reduction of the government appropriation (inflation, ageing infrastructure, etc.).  So, in addition to previous programming cuts, and other corporate-wide efficiencies, the difficult decision to add commercials to Radio 2 was made.  I can assure you we're always trying to find ways to protect our distinctive programming. 

Dear Elizabeth Jane, advertising will not affect news reporting, or the newscast, on Radio 2.  This is the case with all news coverage on any CBC platform.  If you have any further questions about CBC News,  please see our set of Journalistic Standards and Practices here: http://www.cbc.radio-canada.ca/en/reporting-to-canadians/acts-and-policies/programming/journalism/

Again, thank you all for your comments.  

Mark Steinmetz, Director of Music Programming

Derek Lindner
#19 posted by
Derek Lindner
on Oct 02, 2013

And why did my run car off the road,

because I was fumbling for the dial to turn off an OnStar ad on @CBCRadio2.

Derek Lindner
#20 posted by
Derek Lindner
on Oct 02, 2013

Sorry, I was fumbling between car and ran.

Derek Lindner
#21 posted by
Derek Lindner
on Oct 02, 2013

I don't understand why @CBCRadio2 is having ads when it is an artistic listening experience, where as CBCRadio1 is more info based.I think because of Regional coverage, more people listen to CBCRadio1 & it would be more profitable to have ads there than on @CBCRadio2

@lindnerior

MarkHCgy
#22 posted by
MarkHCgy
on Oct 02, 2013

Mr. Steinmetz,

I can't speak for all Radio 2 listeners, but is there any compromise possible moving forward? Would the CBC be open to a donation program?  Perhaps if something like this provided a third source of revenue stream (based on predictable, cashflow and certainty - perhaps a monthly donation model), this could perhaps at least reduce the commercial content required, if not eliminate the need.  I would hope that an idea like this could be entertained while still maintaining a business model necessary for a public corporation.

I appreciate this open discussion.  Thank you.

Derek Lindner
#23 posted by
Derek Lindner
on Oct 02, 2013

if you must have commercials on CBCRadio2, why don't you give them for free to not-for-profit organizations.

AnOldHogtownHippy
#24 posted by
AnOldHogtownHippy
on Oct 02, 2013

Dear Mr. Steinmetz,

I am in a state of "shock and awe" having heard your first commercials this evening. I am utterly disgusted that they should represent the most hideous aspect of the climate issue; the Oil and Gas Industry, Esso, selling discount gas to people driving off the road in their Onstar loaded GM Products. It's bad enough that they pollute the global environment now they are polluting my mind.

I used to listen to Jazz Fm until I couldn't take the advertising and found CBC 2 to be a sole island of unadulterated music. I almost even began to understand and appreciate Opera. I will have to resort to my old vinyls, CD's and my iPod.

Thanks for the new zeitgeist.

ethelethyl
#25 posted by
ethelethyl
on Oct 02, 2013

'Thanks for continuing to listen'?  Um, don't take my loyalty for granted.  As for your limit being 4 minutes per hour . . . it will be 4 minutes per hour until you make it 6 minutes, then 8, or more.  Unfortunately for us music lovers, you're counting on us not noticing the water around us heating up gradually, almost unnoticeably, until, too late, it's at boiling point and our gooses (geese?) will be cooked.  However, since we are also the geese that lay your golden listeners' eggs, there is a chance your evil scheme might go south this autumn. Good thing I have CDs and an iPod.

Brokenhearted & Betrayed in Beautiful Manitoba           

soulharmony
#26 posted by
soulharmony
on Oct 02, 2013

Mr. Steinmetz, Mr. Boyce,

When listening to the Met Opera broadcasts I noticed that at the beginning of the program there is an announcement that the broadcast was made possible with the support of ...

In terms of my perception, I regard positively the financial support of that company/organization, while at the same time being aware that except for the reading of the company's name there is usually no intrusive commercial. The playing of a commercial would have an adverse effect on me and I would not regard favourably that company/organization.

Therefore, I would like to state clearly that the companies that advertise on CBC 2 will not get my appreciation and I would avoid them as much as is possible. 

However, if CBC were to offer various programs for adoption and at the beginning of the program there would be just a simple announcement stating that "today's program is made possible by the support of Company X", then I would certainly appreciate that company's financial effort and I would understand at the same time the compromise the CBC has to make to uphold its quality programming. 

Is there any way out of the unfortunate path on which CBC2 has already embarked? As someone above was suggesting, there is no limit to it and I can foresee that CRTC may allow in the future even more minutes every hour for ads.

We, the listeners, can choose not to listen anymore. We can also demand that the government shut down the CBC completely. But none of these is a constructive path. And adopting a destructive attitude would not lead to anything good for anyone. 

The CBC 2 issue may seem minor to the country. But there are minor things that added up can take a country to the top or plunge it into the mediocrity. 

Thank you for listening and I do hope that you will take this issue further and seek a redress to the situation that was created.

Best wishes,

Bogdan Nitescu

Mississauga, Ontario

Derek Lindner
#27 posted by
Derek Lindner
on Oct 03, 2013

With the advent of the New CBC Radio 2 in Sept 2008 one commenter said it was like having a kiosk outside Union Station selling 'New Coke'. How long did New Coke last.

Derek Lindner
#28 posted by
Derek Lindner
on Oct 03, 2013

Because of continuity, we're approaching the Threshold of when CBCMusic has better programming than CBC Radio2.

dehughes
#29 posted by
dehughes
on Oct 03, 2013

I understand perfectly why you've chosen to do this.  That doesn't mean I have to like it.  This sucks.  It utterly changes the character (or lack of it, for that matter) of the station.  It was the only place on the dial where I could listen to music without being subjected to the scourge of radio ads, and now it's gone.  Thanks for that.

DBMickens
#30 posted by
DBMickens
on Oct 03, 2013

Very sad

Mark Steinmetz
#31 posted by
Mark Steinmetz
on Oct 03, 2013

Thank you all for your comments.  We read them all and consider each.  We know that this decision has upset many of you.  

To MarkHCgy: We've done an analysis of on-air fund-raising and came to the conclusion that it would raise a fairly small amount of money and would incur fairly significant costs to raise that money.  

To soulharmony: you are correct, the Metropolitan Opera Broadcasts have always been sponsored, and continue to be.  At CBC, we are certainly open to having shows sponsored. Unfortunately, sponsorships alone won't close the revenue gap we're faced with.  

Thank you again for sharing your comments.

Mark Steinmetz, Director of Music Programming

infamous1
#32 posted by
infamous1
on Oct 03, 2013

This is simply unacceptable.  Spin this anyway you want (ie., this is good public cultural policy???), you've lost your way and have forgotten what the CBC is all about. In the process, you have failed to uphold the values of your core listeners.  You have sold the farm;  our farm.   This is the not-so-thin edge of the wedge and you have played into the hands of commercial interests and the privatization of Canadian public broadcasting, a public culture which took 75 years to build.  The inevitable outcome of a "death by 1,000 cuts".  I understand that  there is a funding short-fall and that the decision was not taken lightly.  That said, the core problem is the lack of Federal government financial and political support.  The new policy does nothing to address this and the erosion will continue.  I will be writing the CRTC, the CBC ombudsman, my MP and whatever social media community I may muster, to voice unequivocal opposition to this fundamental can in policy.  I was raised on CBC radio.  Today I mourn it's passing. 

Snowbird65
#33 posted by
Snowbird65
on Oct 03, 2013

Also new this week: CBC Radio 2 App is now blocked Internationally.  I can no longer stream "Shift" or "Tonic" on my iphone while abroad.  What on Earth is the purpose of that measure?  Is their new mandate to block the distribution of Canadian content (and merchant ads) outside of Canada, where their mission is to promote Canadian content?!?  

Mark Steinmetz
#34 posted by
Mark Steinmetz
on Oct 03, 2013

Regarding the Radio 2 streams being hear outside Canada: you can still hear Radio 2 outside Canada by listening to our Eastern and Pacific streams.  Snowbird65 - if you're listening on mobile at m.music.cbc.ca, there are currently technical issues that our team is fixing.  The streams should be working on desktop.

Thanks,

Mark Steinmetz, Director of Music Programming

whosthatgirl
#35 posted by
whosthatgirl
on Oct 03, 2013

I understand your excuses, but that doesn't change how disappointed I am by this decision. This is nothing short of a betrayal of your listeners. I guess it's not really "all about the music" anymore. 

I truly hope you reverse this decision soon. I will be the first person to return to CBC Radio 2 at that time. Until then, you have lost a listener.

minorityreport
#36 posted by
minorityreport
on Oct 03, 2013

No more radio for me. Adios!

AnOldHogtownHippy
#37 posted by
AnOldHogtownHippy
on Oct 03, 2013

I am told that CBC is funded by taxpayers who are the primary beneficiaries of the Canadian cultural offerings. The Harper government has been sucking the life out of it every budget and shifting my taxes to military, writing propaganda for new immigrants and other less than transparent operations. I would like to see one tenth of one percent being of Canadians' money invested in the CBC rather than subsidies to the oil and gas industry.

serifos
#38 posted by
serifos
on Oct 03, 2013

We have been ardent listeners of CBC Radio (both 1 and 2) for more that twenty years now. Although the change (on 2) that occurred a few years back, going from Classical programming to contemporary Canadian music was difficult to accept, we accepted the rationale, and personally, I am still ambivalent about it. However, the addition of advertisements on Radio 2 may be proven the final straw. But, I am afraid, just complaining here and pleading for removal of ads will not do the trick. It is well known that this federal government hates the CBC (as any other 'public' service, be it CBC, Health Care, etc). Of course, they do not dare to terminate those programs, but what they do instead is to make them so bad that at some point the Canadians themselves will see no point in having them.

As long as we have such 'cretins' in power, I fear, these tendencies will intensify. What I do not know is whether the current CBC administration is a victim of that policy or just simply the executioner.

 

DBMickens
#39 posted by
DBMickens
on Oct 03, 2013

CBC radio 2 was the best radio in North American...I will miss it

walkert
#40 posted by
walkert
on Oct 03, 2013

I heard the first one on my ride home from work today - Canadian Blood Services. Not having heard about ads on Radio2, I thought "That's odd - sounds like an ad". As a regular blood donor, however, I support CBS and thought that, as a kind of public service announcement, it made sense. Just now, however, I heard an ad for OnStar, and I said to myself "Wait a second - there is NOTHING socially redeeming about this" and so I went to the website and read the announcement and rationale - funding cuts and need for revenues. I don't blame CBC for this, and I will write my MP this weekend. Aside from the pure annoyance of commercials, one immediate problem is this: I trust CBC to communicate fairly. Corporate advertisements are, by their nature, manipulative. The OnStar ad wanted me to buy a Chevrolet Cruise (or something like that) so I could get this great, life-saving service in case I drive into a ditch on a back road in Northern Alberta. It was a good ad, to be sure - I was drawn in for a moment, thinking, "Gee, maybe I need this". That's the trust effect. It's much like what Mr. O'Hanlon said to Virginia regarding Santa Claus: "If you see it in The Sun, it's so". And so it is with CBC. If I heard that ad on some bubble gum local radio show they insist on piping into my gym, I'd ignore it while inserting the ear buds and cranking up Radio2 on my MP3. There are enough commercials bombarding my daily life. Please let me have ONE public space, aside from my local library (because even my community centre has succumbed to NewAd posters in front of the urinals...), where I can hear good music, lots of it Canadian, with thoughtful commentary from show hosts like Tom Allen, and with wonderful programs like The Vinyl Cafe. Go ahead, increase my taxes, just maintain CBC as a true "public broadcaster and Radio2 as a commercial-free haven.

Nedra
#41 posted by
Nedra
on Oct 04, 2013

What happened to Sat Aft at Opera on Espace musique Radio 2 francais?  When didn't like recorded operas chosen by CBC2 could switch?  AND classical musique in general on Radio 2 francais???? It became there for me as it was lost on English CBC2.  I'm fortunate; I live in Ottawa so I have so much choice.

Chevrolet ads on radio 2?  YETCH.  Couldn't I just pay $15/annum and get a license to listen?  INFINITELY preferable.  

CBC has so educated me the past 20 years ....well the past 15.  For 5 years, with out the mixed content of Jurgen Goth at going home time, AND any other choice for classical (in part, if not in whole) going home time in the car from work is ...CD time.  

I guess much of the changes in programing arrived because of all the "life stream" internet choices and so many people attached to electronic devices where they can elect!  BUT up NORTH?  Where there is the educative possibility of CBC programming.  Whatever are they to do!  

N. Nash...Ottawa, Ontario 

Derek Lindner
#42 posted by
Derek Lindner
on Oct 04, 2013

Why doesn't CBCRadio2 just go all the way and have the commercials between successive movements of a piece of music.

Derek Lindner
#43 posted by
Derek Lindner
on Oct 04, 2013

Or better yet, start the ad before the piece ends then you'll successfully ruin both the beginning and end of a work.

Snowbird65
#44 posted by
Snowbird65
on Oct 04, 2013

Dear Mr Steinmetz,

Thank you very much for the response.  When accessing Radio 2 from the CBC mobile App (which until this week I've used daily for years), a female voice now states: "Sorry this web radio station is only available in Canada.  To find all content available to our International Audience, including our Radio 2 streams, go to cbc.ca".  However, as you know, neither of the two Eastern or Pacific Radio 2 streams are accessible on an iphone as those streams require flash-player (which, as stated, constrains international listeners to desktop use).  Certainly, the "only available in Canada" message cannot be confused by listeners as a message announcing a temporary tech difficulty.  Moments later, they find they cannot access the stream and move on.  Q. Why change the access at all?  Is there any new incremental cost to supplying the same robust web-based content to Cdn versus non-Cdn residents, and if not, why bother adding costs to differentiate unless its in support new Ad statistics?  For all this dithering, CBC R2 has voluntarily eliminated many of its International iphone listeners that have downloaded their App - an odd call given the app's development costs to taxpayers and the myriad of alternate web radio Apps out there.  Worst and saddest of all, none of this is consistent with the mandate to support Canadian artists and content - the very purpose of having a taxpayer-supported CBC.  As a Canadian living abroad, that is sad to see.

 

cbcperson
#45 posted by
cbcperson
on Oct 04, 2013

There are a million possibilities for internet radio these days, many with little or no adverts.  I am a former listener of Radio 2, but not by choice.  The Radio 2 stream no longer plays outside of Canada.  Instead, there is just a looping message that says 'this stream only available in Canada'.  Although I live in the US, I really enjoyed much of the music by Canadian artists.  I even had Canadian groups on my recent Christmas lists.  Now that will no longer be the case, unfortunately.  (I have already found several internet radio stations with similar AAA format.)

wij
#46 posted by
wij
on Oct 04, 2013

ADVertisement = CBC OFF

Dale Huber
#47 posted by
Dale Huber
on Oct 04, 2013

As unfortunate as it is that Radio 2 management has been forced into an untenable position by our current government, the decision to allow any non C.BC. advertising is simply not a acceptable solution. Rhetoric concerning the state of the economy not allowing adequate funding to our national broadcaster is simply misguided priorities in the best light and outright sinister in the worst. One helicopter less would probably go along way to alleviating a good portion of the required monies to keep the Radio 2 format as it needs to be. The alternative is the loss of the core values that the CBC seems to have spent many years in developing with the resulting legion of passionate and dedicated listeners across this country and in many parts of the world. Raise my taxes..develope a reasonable radio licence fee if you will....but do not abandon the premiss of non-comercial radio for the Canadian public. There is so much more at steak then the inconvieniece of your listening public. 

 

Derek Lindner
#48 posted by
Derek Lindner
on Oct 04, 2013

Are the commercials going to be in the playlist log, just incase we miss the information.

Bill D.
#49 posted by
Bill D.
on Oct 04, 2013

Bye CBC2.

If you ever decide to make your station once again one of the few quality radio options out there free from the commercial onslaught we get all day long otherwise, please post a notice on the website or something...I won't be listening to find out.

shadowtaffy
#50 posted by
shadowtaffy
on Oct 04, 2013

ugh. the lack of ads is why i started with radio 2. i heard my first safeway commercial today and it was like nails on a chalkboard. i'll give it a go but my instinct is to find a different station where i don't have to tune out marketed drivel.

Jim Mac
#51 posted by
Jim Mac
on Oct 04, 2013

One of the reasons I have listened to CBC Radio for years is that I hated the ads on other radio stations. Even 4 minutes an hour is too much. My response will be to refuse to buy or use any product or company advertising on CBC Radio.

cdkreutz
#52 posted by
cdkreutz
on Oct 04, 2013

I was a very devoted listener of Radio 2, mostly due to the ad-free content.  I will, unfortunately, be tuning out from now on.

centralALTAhousewife
#53 posted by
centralALTAhousewife
on Oct 04, 2013

I was so shocked and saddened at the commercial intrusion on my precious radio2 a few days ago, that I have sought out internet to let my voice be heard. And heard over the silence of my analog radio which has been OFF since the Oct 1 change. 

As someone in a rural area of Canada that does not have unlimited, reliable internet access, I have up until now watched with bemusement at the seemingly unlimited resources CBC radio has poured into their website, and the plethora of esoteric niche streaming radio stations. If money is no object, terrific! and carry on. But now that the analog radio stations which serve ALL Canadians, regardless of their resources and geography, have become the target of tightening budgets, I really must protest. Where are your priorities, CBC? How is it that a publicly funded organization, can find the money to expand its online services to momentous proportions, and yet for Canadians without the privilege of internet, we are relegated to hearing cheap ads on analog amongst the formerly unique and beautiful content? 

I am heartbroken and will no longer be listening to radio2 as I have done for so many years. Perhaps I can have my tax dollars recalled from CBC's coffers so I can afford to subscribe to alternate online streaming (commercial free) radio from the States like everyone else. 

I urge you to reassess this disastrous decision.

Until then,

Disappointed and tuned out.

Petranef
#54 posted by
Petranef
on Oct 04, 2013

This was the last radio station I listened to, as all the rest are too painful to bear. It was bad enough when you got rid of Jurgen Goethe, then confined the classical music to a weekday morning ghetto, and then you make Morning and Drive boring carbon copies of each other, but now, NOW you have COMMERCIALS??? I nearly drove off the road this evening in the shock of hearing a Safeway ad on Radio 2, because I had to check to make sure I was still tuned to the same station. Well, that's the last straw, CBC. I will now take my iPod with me when I'm driving, and listen to that instead. You've finally managed to alienate a loyal listener of more than 40 years. Good job.

seaXsea
#55 posted by
seaXsea
on Oct 04, 2013

  I've been a dedicated CBC listener since 1982, the year I moved out on my own. I have taken a lot of flack from friends but on the other hand I have been able to convert some of them too. When Radio 2 came along, I found it easy to convert people once they listened to it. When you try to go back to regular commercial radio the ads drive you crazy, and they agree. I sometimes switch to commercial radio at certain times of the day to get a classic rock fix or some jazz but the ads have me switching stations in an attempt to avoid them. It ends up getting turned down and becomes background where I don't really listen anymore. Now I fear the same with Radio 2.

I listen to Radio 2 because it focuses on Canadian music, the on-air hosts are not spewing verbal diarrhea and it is (was) ad free. The fact that it was ad free was the biggest factor in that equation. Hearing ads whether 1 minute an hour or 4 minutes an hour, still ruins the entire hour. I just cant imagine listening to Tonic or The Signal and having that mood interrupted by ads.

Mr. Steinmetz, you have been given the unenviable task of selling this change to the loyal CBC listeners and it is hard to ignore your financial arguments. Most of your listeners are very aware of the cut backs to the CBC budget and likely are not fans of the current Federal Government and their desire to eliminate the CBC altogether. Surely you must understand that one of the main reasons we all listen is the fact you don't carry ads! When I read your comments it's obvious the ads are here to stay. If I may, I would like to suggest you eliminate Radio 2 entirely and put the money towards Radio 1. This might seem a little extreme but I am serious. This would keep the quality of Radio 1 up and if someone wants to listen to music with ads they can find it anywhere on the dial.

I will miss you, Radio 2

naughticl
#56 posted by
naughticl
on Oct 04, 2013

I'm calling Radio2 a complete "institutional failure" and blame it fully on current management's total lack of vision. If we wanted another radio station with mindless jagoff disc jockeys reading yesterday's news from Reddit interspersed with a machine-written playlist and repeating cycles of useless commercials, we have a broad choice. There was a time when Radio 2 was a port in the storm, with erudite commentary based on the music being played, with logic and intelligence. Some brainiac decided that to build an audience you give them what everyone else is giving them. Well, "wrongo dongo Captain Stupid." A great thing has been blown. All we can do is sign off in droves and let it sink. Or hire me as new Programme Manager. My $0.02.

rosalie
#57 posted by
rosalie
on Oct 04, 2013

Hate the that CBCRadio 2 has ads, and especially hate the ads. Grating, jarring, stupid.  I will not be buying any of the products, turn off the sound when they come on, and soon will probably stop listening altogether- sorry Rich, Tom, Molly you are great ,but ads don't belong on your shows. This is a sad day for Canada and the CBC. Shame on our country's leaders who are more into paying for hate ads and buying helicopters than promoting the cultural life of its citizens.

Derek Lindner
#58 posted by
Derek Lindner
on Oct 05, 2013

Dear OnStar,

I listened to your ad on CBCRadio2, but I'm afraid your product wouldn't work very well in BC. You see, where we would need you most is in the mountains, where there's no cell service.Most of the roads here are only 2 lanes and the guy who would most likely cross into my lane is a Moose.

Although you might think I would try and swerve to miss this guy, the Moose, there aren't any ditches on our roads to veer into only 100 metre high cliffs. If I survived the trip down the cliff all that would swirl around me would be the freezing water of the glacial lake that I plunge into. So please air your commercials in Regions which would be better suited to your product.

L DuHamel
#59 posted by
L DuHamel
on Oct 05, 2013

Dear CBC,

Ads on CBC? I knew they were coming. Now that they are here Im afraid that they are just what I feared. Unwelcome. A reason to change to some other source for music, no matter what it may be it will be free of ads. Thus with irony both you and your advertisers lose me. I will not be listening to either and I will be missing a good friend that I have enjoyed in my life since 1976 when a co-worker insisted on listening to CBC-FM and I found you. Goodbye changed friend.

erichf
#60 posted by
erichf
on Oct 05, 2013

The ads are totally grating. It makes CBC2 just as annoying as any other commercial radio station.

I'd rather dontate money than have to put up with ads. 

Cut programming. Don't add ads. Eventually we'll get rid of the Regressive Conservative party and maybe some funding will come back to the CBC.

birdseye
#61 posted by
birdseye
on Oct 05, 2013

Hello, just wanted to register my dismay at hearing a commercial on Radio 2 the other day. At first I thought it must be a comedy spot but sadly there was no punch line, that puts the final nail in the coffin for Radio 2! It was all I could do to find something still worth listening to but now I will no longer bother to try.

 

I will wait for the dark ages that Harper has brought upon us to pass and hope that a reborn CBC radio can rise from the ashes in the future.

Chris Vancouver
#62 posted by
Chris Vancouver
on Oct 05, 2013

I listen to CBC Radio 2  for about 2 hours a day. It is a very important component of my environment. The introduction of ads is a disaster for me. It's like someone had put a 3*4m billboard in my garden and I can't do anything about it. 

Cross-country-traveller
#63 posted by
Cross-country-traveller
on Oct 05, 2013

I have long loved CBC Radio Two -- whenever I travel for work purposes, my first act in a new city is to find the local frequency.  Listening to Radio Two connects me to my family (who are also listening to the same programs, even if in a different time zone) as well as to my country. In those cities where there is no Radio Two, my mornings and evenings are much the worse for it.

And now .... ads. Like most of the blog posters here, I understand the revenue shortfall challenges. I am disappointed that more creative solutions were not attempted.  Crowd funding; annual fundraising drive; contest for the best revenue ideas; sponsorships; an annual Music Day with volunteers collecting coins in tubas in shopping malls; benefit concerts by CBC-featured artists; a special "CBC donation box" to be used by buskers, music festivals and school concerts; and so on. I'm sure many ideas were considered, and perhaps with the outrage over the ads, there will be some momentum to try them.  Do not cave in to our current government -- we all hope it is a temporary setback, even the Dark Ages came to an end. Do not alienate and lose your support because of a short-lived crisis -- when reason returns to the land, we won't be able to bring you back from the dead. So keep Radio Two on life support and as strong as possible during this period, and it will be prepared for the days of the Renaissance that will surely come.

musicisgod
#64 posted by
musicisgod
on Oct 05, 2013

Why should Radio One be exempt?  It's already talkie to begin with.  I for one have never voted Conservative and hereafter never will.  They are ruining anything that was ever good about Canada.  Can't see too many reasons to live here full time now.  CBC was one of the few.  Cut the Senate and Royals but please not our daily enjoyment of music in a cold, dark, inhospitable climate.  It has been said that we are whimps but I hope this time it has gone too far.  That said, CBC should have fought back or cut back in other ways.  Like many government type agencies far too much money is concentrated at the top for a few at the detriment of many.  Down with the four car garages-shame.  Canada is coming to a crisis and this is just the tip of the iceberg I predict.  This morning I was in shock-nearly shaking as I stared at the radio and saw it was actually CBC with a most ridiculous Esso commerical.  I haven't felt this feeling in a long time.  The end of decency and hope in this country.  My CDs are dusted off and playing now.  People have so many other options these days-how can this work out well?  As I said there are really only a few good things left in this land and commercial-free radio for free was one.  I will sign whatever.  Send it my way. 

Emm 2 Jay
#65 posted by
Emm 2 Jay
on Oct 05, 2013

Bye CBC Radio 2. As others have said, too bad you can't be more creative about raising funds.  I want a place without ads messing with my mind and enjoyment of music.

judith tatum
#66 posted by
judith tatum
on Oct 05, 2013

CBC Radio 2:  Anyone listening?  Not me!!!

grrlina2
#67 posted by
grrlina2
on Oct 16, 2013

Mr. Boyce and Mr. Steinmetz,

I have been listening to CBC Radio 2 for over 40 years. I can do so no longer.

You can justify the cretinous decision to add commercials any way you like, but the fact remains that it's a slap in the face to your loyal listeners. Have you mistaken us for imbeciles? What is the point of a public broadcaster who starts to go down the slippery slope of commercial radio? I don't want advertising polluting my airwaves, so I have no choice but to turn you off. The incessant and moronic promos were bad enough, but this is truly the giddy limit.

Bad decision, badly handled.

ChristopherHealy
#68 posted by
ChristopherHealy
on Oct 18, 2013

I am listening to Julie on Tempo as I write this so you still have me for the moment. But the main problem as I see it is that Radio 2 does not know what it is: neither fish nor fowl as the English say (on their fully-funded and much-loved Beeb). 2 is a rather bizarre mix of "Roots-y" morning with Tom, playing to an audience still asleep from their late night at the pub, then Julie trying to please those classical clingers from the CBC Stereo golden days, then Tom Allen's brave new Shift that tries to fool that audience into thinking they are hip and young - but without Jurgen to follow, those folks just will never get Buck 65. While I greatly admire Mr. Terfry. how does his show really differ from the many other alt.com formats on radio today? The silly strategy that you will get people to turn on the radio at set times belies the whole point of the magic of radio- namely that is your faithful friend and companion. The premise cannot and will not work - with or without ads. Mr. Steinmetz- the programming is so badly flawed and your credibility so shattered that you deserve what you get- an abysmally low audience. You have lost one of the great radio franchises- and when you collect your gold watch from the CBC, that will be the legacy you live with when you retire and look back at your career.

21string
#69 posted by
21string
on Oct 18, 2013

I like and listen to the CBC a lot, and understand the funding constraints that has you running ads (although the web site still asserts Radio 2 is "A commercial-free music mix you won't find anywhere else").  You won't be losing me as a listenier, but oh my lord some of those ads are grating.  Why allow hyper-voiced lunatics to shriek their excitement about Esso points on any program that is meant for grown-ups?

Kardia
#70 posted by
Kardia
on Oct 21, 2013

I am wondering if CBC would consider streaming the old shows or compiling them and selling them by CDs.  I am listening very selectively to CBC Radio 2 now and with continued disappointment.  Much of the time it sounds like any pop station.  I appreciate you have less money but that doesn't account for the program choices.  I would be glad to pay for CDs of old shows and listen to them over and over.  The classical shows with the intelligent commentaries were jewels and I have to appreciate that I did get to hear them for so long.  Sooooo.....c'mon..... you must these shows on tape somewhere and you can make some money from them too.

sortedtales
#71 posted by
sortedtales
on Oct 23, 2013

What I'm hearing from you Mr. Steinmetz, is appeasement. You clearly have a mandate to transform CBC R2 into a 'consumer friendly', revenue generating radio station. I believe that any concern you express regarding the alienation of former audiences is disingenuous, and the transition away from CBC's traditional audience is planned and deliberate. 

sortedtales
#72 posted by
sortedtales
on Oct 24, 2013

Dear long-standing loyal CBC radio 2 listeners, you are no longer our target audience, so if you are offended by our new format, then please move along. We can no longer while away the hours providing quality content that isn't available elsewhere. We believe that if something does not pay, - it has no right to exist. We also fear that the content provided by CBC in the past may stimulate parts of the brain that could prove threatening to our new objectives here at the CBC, which is to support a strong, corporate friendly agenda for all Canadians, under a strong unquestioned government. We envision a Canada where jobs come first, regardless of quality of life, and where everyone has access to a Tim Horton's, as a fundamental right and freedom. With these goals proudly in mind, we bring to you the new CBC. Please enjoy the ads from our petroleum industry sponsors.

carwic
#73 posted by
carwic
on Oct 25, 2013

~ I am extremely saddened at this change!

I've tolerated the gradual shift from classical all day - to which I worked in my art studio & an out-of-doors job for years starting in the 1970's - to a mere 4-5 hrs.  Now I'm jumping up to turn the radio off every 10 mins. Now you're just like all the rest .. even worse since everything is repeated over & over & over again!

Soon it'll be "bye, bye CBC" !!

Arlo
#74 posted by
Arlo
on Oct 25, 2013

All the ads do is get me really ticked off.  Instead of encouraging me to buy their product or shop at their store, it works the opposite for me.  I'll avoid shopping at Safeway or buying an Onstar system from Chevy.  If you're short of funds, why not do funding drives like PBS or CKUA?  

baculo
#75 posted by
baculo
on Oct 26, 2013

I was slack-jawed a couple of Sundays ago when after listening to Choral Concert, I heard what sounded like another one of CBC's weird promo's for another weird show. But no, it turned out to be a car ad! As many others have already eloquently posted, this is the last straw. After dialing out from CBC2 after the reduction of classical music, I was content to listen to Saturday and Sunday classical music programing but now that the ads have appeared, I will not even do this. Too bad, but I guess CBC like all other organizations are looking for market share, and income. The Harper government must be gleeful at all these comments - more reason for them to finally shut down the CBC. 

For your information, we now listen to and providing donations to US public radio at WCNY. Unfortunately, we cannot stop-payment on our income taxes that are used to support CBC!

musicisgod
#76 posted by
musicisgod
on Oct 29, 2013

I have finally found the fortitude to come back to this sad place while listening to Q's nighttime music show.  First of all, irionically I've found Q's musical choices to be the worst part of that show.

Next I am still not into this ad thing and continue to shut off the station or switch to another so no money from me from whatever these people are selling.  I continue to feel like it is McD's advertised inside a church  and I continue to look for other alternatives-which I have found and listen to more often.  Rereading the arguments made here I am doubly disappointed.  You have sold out.  Shame!  No one should ever vote Conservative again.

mclaren152
#77 posted by
mclaren152
on Oct 30, 2013

How many advertising dollars is the CBC looking to recoup from Radio2 over a year? Tell us the number and instead do a PBS style campaign for a month to reduce the amount of necessary advertising. I'd pay $100/yr to not have commercials poluting my radio2 experience... but I would want my funding to stay at radio2 not the other cbc programming.  

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