"Paint it Gold," from the Canadian "freak-pop" band Fake Shark Real Zombie, has been tearing up the Radio 3 charts for a few weeks, and now there's a new video to go with it, exclusively premiering right here.
Directed by Ben Knechtel, who also shot Carly Rae Jepsen's "Call Me Maybe," the all-gold-everything video features bandmates Kevvy Mental, Louis Wu and Tony Dallas rocking out and getting showered in, appropriately enough, gold paint.
“Ben has been a friend forever and we'd been meaning to do a video for years,” says Mental. "I'd wanted to do an Anton Corbijn style video since I was a kid because of 'Heart Shaped Box,' and I love that we were able to put a few of his kind of shots in it."
"Also, my girlfriend (Lalaa Ann) was painted gold, head to toe, and in a skimpy bikini, and it was freezing in that studio," he added. "She couldn't sit down or stand near a heat source because the paint would melt off."
"Paint it Gold" is from Liar, the Vancouver band's third album — their first with the label Light Organ — which was released in February. Guest contributors include Die Mannequin's Care Failure, Jimmy Urine of Mindless Self Indulgence, Steve Bays of Hot Hot Heat and Henry Rollins.
In addition to the new video, the band is also sharing a new B-side remix for "Paint it Gold," featuring Anami Vice, Pat Gillett and Matt Webb. You can listen to the remix on their Soundcloud page.
Follow Jesse Kinos-Goodin on Twitter: @JesseKG.
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on Apr 12, 2013