This Sunday, legendary alt-rockers the Flaming Lips will appear in a Super Bowl commercial for Hyundai. It’s not unusual to hear a popular song or see an artist in a commercial, but what is unusual is that the band wrote the song "Sun Blows Up Today” specifically for the spot. As rare as it is, they’re not the first artist to mix art and commerce by writing a song for a commercial. Here are five artists who have done the same.
1. The Rolling Stones.
This past April, an episode of Mad Men centred on the Rolling Stones turning down an offer to record a song for a Heinz beans commercial. In reality, the Stones did record a raucous jingle for an English Rice Krispies ad in 1964, co-written by Brian Jones and ad agency J. Walter Thompson.
2. Barry Manilow.
He writes the songs that make the whole world sing, especially when they’re singing about bandages and insurance. Before Barry Manilow was making your mom swoon, he was a jingle writer, and composed such classics as State Farm’s “Like a Good Neighbor” and the Band-Aid jingle above.
In 2002, Pizza Hut hired oddball alternative act Ween to write the jingle for their Insider pizza — a product with extra cheese concealed between two crusts. Ween’s pitches were rejected, possibly due to the unsavoury language in one version. The commercial ultimately went ahead with a less spirited version of what is essentially the same song.
4. Jack White.
In 2006, Jack White was expanding his sound from the stripped down White Stripes recordings to the larger orchestrations on the Raconteurs debut album. This was also the year that Coca Cola hired him to write and produce this song for their ad campaign. And why not? At the time, his entire wardrobe matched Coke’s colour scheme.
5. Foster the People.
Foster the People’s breakthrough hit, “Pumped Up Kicks,” was written while the band’s Mark Foster worked as a jingle writer for Mophonics, a music company that encourages its employees to write three-minute pop songs instead of 30-second jingles. The music in this Muscle Milk commercial (wait, that can't be an actual product name) — that’s all Foster.
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on Feb 01, 2013